/** Sun World Building Material */

Digital Presence & Performance Marketing Proposal

A focused build for visibility, trust, and lead generation across website, social, SEO, reviews, and ads.

Plywood Steel Cement Tools & Hardware

// objective

Establish a clean, fast, search-optimized website; activate Instagram, Facebook, and TikTok as local lead channels; implement SEO and Google Business Profile with review growth; and run AB-tested ads on Meta/TikTok/Google (Search + Maps) to identify and scale the most profitable funnel.

// website.dev

Website Development (WordPress)

▹
Responsive, fast, SEO-ready architecture
▹
Core pages: Home, About, Products (Plywood, Steel, Cement, Tools, Hardware), Services, Contact/Branches (map), Gallery
▹
WhatsApp Business API Bulk Message with template and campaign setup.
▹
Intro video embedded on homepage
▹
Schema, meta, and essential on-page SEO scaffold

cost.website = AED 800

Catalog & Content Notes

Plywood: grades, thickness, waterproof/fire-retardant, brand matrix
Steel: rebar sizes, sheets, beams/angles; weight tables; cutting on request
Others: cement, fasteners, adhesives, tools; delivery & offloading details
Trust: certifications, supplier logos, contractor testimonials

// marketing.stack

SEO & Google Business Profile

▹
GMB setup/optimization: categories, products, services, photos
▹
NFC + QR cards at counter to boost Google reviews
▹
On-page SEO for locations & key categories
▹
Tracking: calls, directions, WhatsApp clicks

Paid Ads — AB Testing

Channel	Primary Goal	Creative
Meta (FB/IG)	Local reach + inquiries	Reels, carousels, offer cards
TikTok	Awareness & demand gen	Short demos, arrivals, offers
Google Search	High-intent leads	“plywood near me”, “steel supplier”
Google Maps Ads	Store visits & calls	Branch-level proximity

ad_spend.test = AED 200–300 / day /* paid directly to platforms */

// pricing

Website

AED 800

▹
Core pages + CTAs + analytics
▹
Speed, mobile, SEO scaffold
▹
Intro video embed

Monthly Marketing

AED 800 / month

▹
SEO + Social management
▹
Review growth (NFC + QR)
▹
Ads optimization & reporting

Content Creator

AED 250

Per 2-branch Sunday session (1 website intro video + 2 social videos OR photo set). Long-term edit/post rate to be finalized.

/* All media spend billed by Meta/TikTok/Google directly from your ad accounts */

// faqs

Who pays for ads?

Ad budgets (AED 200–300/day during testing) are paid directly to Meta/TikTok/Google.

What content is needed from us?

Daily short clips of arrivals/offers, product specs, brand list. We handle editing, copy, posting.

Can we expand later?

Yes — deeper catalog, WhatsApp catalog, or lightweight ecommerce can be added.

// start.requirements

Logo files & brand colors
Branch addresses & contact numbers (phone / WhatsApp)
Product categories & brand matrix
Domain/hosting admin access (for website)
Access to ad accounts (or permission to set up)